Hello world!

Hello world! I can’t believe its taken us this long to start blogging!

We are Big Yellow Marketing, an integrated, full service agency with over 20 years of hard won experience.

We specialise in Emotional Marketing – helping our clients to differentiate and position themselves to gain a competitive edge in their increasingly commoditised and rationalised marketplaces.

Did you know 98% of purchasing decisions are driven by emotion and justified by logic?

Our clients are a wide range of SME and larger corporate organisations, and we are equally at home operating in both b2b and b2c. Revealing what makes your brand positively different – and emotionally connecting it to align stakeholders, motivate employees and encourage customers to buy, is at the heart of our success.

We’d love to get your feedback on how you emotionally connect with your target audience.

Watch this space for details of workshops we are running, interesting articles and lots more on emotional engagement!

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